China Pipeline Activation

Wendy Li
Channel Marketing Manager, Greater China; Business Transformation (BT) Team Lead , Dassault Systemes

China is a market that although located within the APAC region, is a whole new landscape of its own. With its own widely used set of digital platform and tools, and the great big firewall which reduces the impact and functionality of Google and multiple other digital tools; how is B2B marketing then done? Unlock the mysteries of China marketing, and learn how you can activate your pipeline.

Find out:

  • How do you can go beyond the traditional ways of just email marketing to better engage the market?
  • How different are the B2B personas and their ways of engaging amongst brands?
  • Finding your way around the Data Maze and be where your prospects are

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