Mastering the B2B Buyer Journey

Edward Bray
Director of Marketing – Asia Pacific, LinkedIn

Today’s B2B marketers have to navigate an increasingly complex business environment. Mastering the new age of B2B marketing requires a sound understanding of the B2B journey and strategies to influence prospects at every stage of the buying process. Learn from real-life success stories as LinkedIn’s Edward Bray sits down with Jolaine Boyd, APAC CMO of Microsoft to discuss her approach to the B2B lifecycle.

You can expect to learn:

  • How to effectively engage customers through the buyer journey
  • How to use audience intelligence to optimise marketing investment
  • How to measure effectiveness across the buying cycle
  • How to align sales and marketing functions

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