Implementing a Demand Generation Engine – A Field Perspective

Wee Meng Low
Senior Manager Lead Management, Red Hat Asia Pacific

Demand generation is fast becoming the darling of sales’ expectations of marketing’s business impact. Sirius Decisions methodologies are invaluable for any practitioners who need to build such an engine from ground up.

Follow us on our three-year journey as we grew marketing sourced contribution to sales pipeline ten times in thirteen quarters, and in the process discover critical success factors often buried in mountains of reports and tool kits.

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