Why Attend?

Join the Inaugural SiriusDecisions Summit in Asia Pacific and network with an elite community of more than 150 b-to-b sales, marketing and product leaders in your region. In this unique one day event, you will have the opportunity to learn how to address regional specific challenges with data-driven best practices and hear about new innovations across the b-to-b space.

Why attend SiriusDecisions 2017 Summit APAC?

The conference itself is composed of general sessions to unveil the latest b-to-b research and insights relevant to the specific needs of the region, networking time with your peers and SiriusDecisions analysts, a customer panel discussion – all focused on supporting you to drive better alignment with your regional stakeholders and your corporate teams and operationalising your company’s growth strategy in today’s diverse and fast evolving Asian market.

 

With the actionable insight you’ll gain by attending 2017 Summit APAC, it shouldn’t be a tough sell. But in case you need to do some light arm-twisting, here’s a persuasive letter you can copy and paste into an email.

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To:

From:

Re: SiriusDecisions 2017 Summit APAC

I’d like to attend SiriusDecisions 2017 Summit APAC on 16 November 2017 in Singapore. This is a full day of data-driven best practices research, unveiling of new innovations across the b-to-b space and networking with an elite community of sales, marketing and product leaders. I will attend sessions that are directly applicable to improving operational processes and driving revenue in the year ahead. Upon my return, I will apply the techniques and ideas learned from my peers to benefit our company.

SiriusDecisions 2017 Summit APAC is the most intensive learning opportunity to get the most from our SiriusDecisions investment. The conference itself is composed of general sessions to unveil the latest b-to-b research and insights relevant to the specific needs of the region, networking time with peers and SiriusDecisions analysts, a customer panel discussion – all focused on supporting us to drive better alignment with our regional stakeholders and corporate teams and operationalizing our company’s growth strategy in today’s diverse and fast evolving Asian market.

In these times when we’re focused on getting the most out of what we have, I think it’s critical for us to learn from other successful customers and apply their experiences to our operations. Here are three projects where we would benefit:

  • [add project or initiative]
  • [add project or initiative]
  • [add project or initiative]

This will also give me a chance to meet and engage with some of our technology partners. The Marketplace is a one-stop shop where I can discuss technology, extend capabilities, and pick up new ideas to drive even more productivity from our implementation.

Here is an approximate breakdown of conference costs:
Airfare: N/A (for locals)
Transportation: N/A (for locals)
Hotel: (1 night at S$350 for single occupancy) S$350
Registration Fee (Early Bird Rate Client): S$695
Total: S$1045

I’m currently working on ways to reduce expenses, including airfare specials, hotel discounts, ride sharing, and meals with vendors.

This conference should deliver a great ROI. I’ll learn how to better implement, operationalize and justify our marketing initiatives, with the confidence that the information I am receiving is from proven fact-based operational intelligence. I’ll also develop better contacts with marketing experts and gain knowledge to drive more leads, improve lead conversion, and align sales with marketing. This will pay off in streamlined practices, proven solutions, and a new network of peers to call upon for ideas or problem solving.

I will submit a report post-conference that will include executive summary, major takeaways, tips, and a set of recommended actions to maximize our current investment. Additionally, I can share relevant information on emerging opportunities with key personnel in marketing, sales, and the executive team.

Thank you for considering this request. I look forward to your reply.

Regards,