Summit APAC 2018 Plenary Sessions

2018 Summit APAC Plenary Sessions

SiriusDecisions helps b-to-b organisations grow through the alignment of their revenue-producing functions: sales, marketing and product. To do this, we prescribe highly actionable models and frameworks that address business problems experienced in the pursuit of this growth. At Summit, you’ll find three types of sessions that will help you address one (or more) of these business problems, tailored to the stage that you’re in. They include:

  • Adopt. These sessions will introduce a new model or framework that has been built to address an emerging growth-related issue, or to better address an existing one. Adopt sessions define the business issue, dig into the specifics of the model or framework, and give you the evidence you need to justify its implementation to address a particular issue.
  • Operationalise. These sessions provide a detailed look at how best to implement our models including best practices, advice, tools and templates to speed model implementation.
  • Optimise. These sessions focus on the next generation of a model or framework, extensions to models, and how multiple models can work together. If your organisation has already implemented the Demand Waterfall, the PMM Model, the Channel Program Model or many more, what’s next in order to broaden and deepen the model’s impact?
  • Plenary Sessions

    account-based marketing, ABM, sales

    Account-Based Marketing and Sales: Can We Talk (About Alignment)?

    persona, buyer insights, demand, demand creation, SDSummit APAC, SiriusDecisions, Asia-Pacific, APAC

    Activating Persona and Buyer Insights for Demand Creation

    SDSummit APAC, SiriusDecisions, Asia-Pacific, APAC, sales, marketing, product, alignment

    Expanding the Economics of Sales Marketing Product Alignment

    SDSummit APAC, SiriusDecisions, Asia-Pacific, APAC, demand creation, demand

    Fast-Tracking Demand Creation: Driving Better Engagement and Marketing Performance With Channel Partners

    SDSummit APAC, SiriusDecisions, Asia-Pacific, APAC, globalisation, localisation

    Insourcing Vs Outsourcing: Do-it-yourself or Call for Help?

    SDSummit APAC, SiriusDecisions, APAC, Asia-Pacific, localisation, global, digital

    Modernising Localisation for a Global Digital World