Summit APAC Case Studies LavaPM Case Study

Localizing B2B Marketing Practices for the China Market

Tuesday 9 October 2018 | 11:00 - 11:45

Sponsor Name: LavaPM

With the phenomenal speed of her digital evolution and market adoption, China has bred new ways business and customer interactions are done. All these can be mystifying to outsiders beyond the Great Firewall, especially with regards to localizing proven B2B marketing best practices and maximizing the local ecosystem to achieve success in the China market.

 In this session, we aim to share more about how we overcame obstacles in getting Western best practices to work in China, how we leveraged on the local ecosystem, and how we live with certain limitations in this market. Please do bring your China marketing questions and share them with us too!