Winning with Webinars: Keys to Creating Engaging Digital Experiences

Speakers: Mark Bornstein, VP of Content Marketing, ON24

Webinars are the best way to have meaningful interactions with your prospects but how do you keep them glued to the screen? In this session, Mark Bornstein, VP of Content Marketing for ON24 will show you how today's leading brands build engagement-based webinars that drive prospects through the buying cycle and increase pipeline and revenue.

This session will feature:

• Webinar examples from some of today’s leading brands
• Keys to building engagement-driven webinars
• Measure engagement to find your best leads
• Use webinars to drive ABM and nurture programs

This session will show you how to reinvent your webinar programs to generate higher quality leads and drive more pipeline