Summit APAC Case Studies Oracle Case Study

Developing the pipeline: Transitioning B2B marketing to drive revenue growth through connected customer experiences

Tuesday 9 October 2018 | 12:00 - 12:45

Sponsor Name: Oracle

Moderator: Wendy Hogan, Customer Experience and Marketing Strategy Director at Oracle APAC

Join us for a panel discussion with B2B marketing leads to discuss:

  • Creating a culture that fosters Marketing Innovation – what are the best practices?
  • Personalization at scale – what does it take to be engaging (not creepy)?
  • Marketing and Sales win as One Revenue Team - how Account Based Marketing aligns everyone
  • Measuring campaign efficiency from acquisitions through to conversions – what are the current challenges?