Summit APAC Case Studies SellingSimplified

The Power of Many Extends its Reach | When Plantronics + Polycom Came Together to form Poly, they turned to Visionayr to Boost Awareness of the New Brand with a Personal Touch

Tuesday 15 October 2019 | 14:05 - 14:50

Sponsor Name: Selling Simplified

Speakers: Polycom

In March 2019, two audio and telecommunications giants—Plantronics, Inc. and Polycom, Inc.—announced a collective rebranding under the name Poly, with a joint mission of powering meaningful connections using the best technology possible. With innovative, human-centric communication solutions at the center of their new brand, Poly was looking for an equally innovative marketing solution to spread the word about their new collaborative identity. With the help of Selling Simplified’s proprietary marketing technology and industry-leading B2B database, Poly was able to personalize their digital interactions and reach a significantly larger portion of the APAC market than they’d been able to in the past.

This case study, presented by Poly and Selling Simplified, exemplifies what’s possible when innovative marketing approaches are designed to value human-to-human connection at their core.