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ABM: The Road Ahead

Speaker(s):  Matt Senatore, Jonathan Tam

Account-based marketing (ABM) has clearly become a key growth strategy for b-to-b organizations of all sizes and industries. But what does the future hold for ABM? And where do organizations need to focus to optimize ABM? How do organizations determine how to take their ABM strategy and programs from good to great? What are the common obstacles that must be avoided in the ABM journey? What inspiration can be gained from best-in-class ABM programs?

In this session, you’ll learn about:

  • The key market trends ABM leaders will face in the coming years and how to prepare for these changes
  • What “good ABM” looks like – and a framework to evaluate any organization’s ABM journey
  • The key milestones in an ABM timeline