Summit APAC Lunch and Learns Verticurl Lunch and Learn

Doing more with less to hit your targets - LinkedIn's story

Tuesday 15 October 2019 | 12:10 - 13:20

Sponsor Name: Verticurl

Speakers: Lucia Peyrot, Head of OSO Marketing APAC, LinkedIn; Yuan Chin Soh, Senior Marketing Operations Manager, LinkedIn

In marketing at LinkedIn, we’ve come a long way in demonstrating our impact to the business and now we have a seat at the sales leadership table, but there are still challenges we face as we grow and tech evolves, such as identifying the right channel mix, hiring the right skills, automation and segmentation, to name a few.

We would like to share our story with you and showcase:

  • Our main channels per funnel stage
  • How we play to our strengths with the talent we work with
  • How we strive to achieve operational excellence

Click here to reserve your spot!