Summit APAC Sessions Navigating Digital Marketing Transformation in the Channel

Navigating Digital Marketing Transformation in the Channel

Tuesday 15 October 2019 | 16:55 - 17:35

Speaker(s):  Angela Leech

Focus: Optimize

Priorities: Channel Demand Creation

Companies are transforming to become more digital in their marketing efforts. They recognise their partners need to make the same transformation. Channel partners often are challenged with this need to transform and look to suppliers to provide support. Leading partners through digital marketing transformation continues to be a top initiative for channel marketing leaders.  Channel digital marketing transformation requires commitment and focused change across the entire partner organisation. As organisations drive towards digital marketing transformation in the channel the balance of channel demand investment spent on social and digital should shift in in concert with the indirect buyer’s digital preference throughout their journey. In this session, we introduce the key steps channel marketing leaders must take to help their partners achieve digital marketing transformation in the channel.

This presentation will provide the following benefits for channel marketing:

● Understand digital marketing transformation challenges, definitions and foundational elements that affect the channel.

● Learn the key steps channel marketing leaders must take to help their partners achieve digital marketing transformation in the channel.

● Identify where focus should shift to once partner transformation has occurred.