Summit APAC Sessions Newscred Marketplace Spotlight

Marketing Transformation: Unifying the Marketing Org Across People, Process & Platform

Tuesday 15 October 2019 | 11:00 - 11:20


John H. Lee, SVP, Marketing & Partnerships, NewsCred

With the increase in complexity in channels and technology, marketing organizations are faced with the challenge to facilitate better cross-functional collaboration to drive a unified customer experience and business growth. Join NewsCred to learn how global enterprises are leveraging best practices in people, process and technology to collaborate and deliver on truly integrated marketing campaigns.