Summit APAC Sessions SDFORR 3 Marketplace Spotlight

The Impact of Digital Transformation; What technologies are companies looking to invest in and the processes they hope to improve

Wednesday 16 October 2019 | 10:45 - 11:05


Vikram Sehgal VP Data Strategy, APAC, Forrester

B2B technology buyers are undergoing a transformative change. As more businesses adopt emerging technologies, it becomes important to understand the business benefits and processes these buyers intend to impact. In this session, Forrester will dive into some of the trends we see in the major APAC markets, the challenges these companies face with tech adoptions and the impact they are hoping to make with these digital transformation projects.