Summit APAC Sessions T2 Delivering field value starting with corporate-created campaigns

Delivering Field Value Starting with Corporate-Created Campaigns

Wednesday 16 October 2019 | 10:05 - 10:40

Speaker(s):  Paul Dolan

Syndicate(s): Track 2

Focus: Operationalize, Optimize

Priorities: Marketing Planning and Campaign Strategy

Many campaigns are conceived and planned by HQ with the expectation that regional marketing leaders will execute them. Regional marketing leaders have to make sure they meet the needs of the region. In this presentation we are going to show you how to ensure global campaigns deliver on global expectations and at the same time deliver value for the region.

This presentation will provide the following benefits for sales, marketing and product:

● Build the infrastructure at Corporate, Region and country to support successful country execution.

● Develop a process to evaluate high priority challenges impacting successful country deployment together with opportunities for improvement

● Develop a real-time monitoring process that allows local marketing teams to provide feedback on campaign execution; allow for inflight campaign corrections and deliver changes to local marketing in a timely manner to deliver desired campaign impact.