Summit APAC Sessions Verticurl Marketplace Spotlight

Assessing Maturity of your Marketing Organisation

Tuesday 15 October 2019 | 14:55 - 15:15

Speaker(s): 

Kumar Vikram, Senior Director of Strategy, Verticurl (a WPP Company)

Mature B2B marketing organisations are able to engage their customers with relevant & personalized content created instantly using real-time data and delivered across any channel. This, in turn, results in a better quality of leads generated.

However, reaching a high level of maturity needs a focussed effort on understanding your current state and devising an actionable plan to get there.

In this spotlight session, we will present our marketing maturity assessment toolkit using a live hands-on format.

Attendees will be able to do a quick health check of their maturity on the spot using our web-based tool.