Kumar Vikram, Senior Director of Strategy, Verticurl (a WPP Company)
Mature B2B marketing organisations are able to engage their customers with relevant & personalized content created instantly using real-time data and delivered across any channel. This, in turn, results in a better quality of leads generated.
However, reaching a high level of maturity needs a focussed effort on understanding your current state and devising an actionable plan to get there.
In this spotlight session, we will present our marketing maturity assessment toolkit using a live hands-on format.
Attendees will be able to do a quick health check of their maturity on the spot using our web-based tool.