Summit APAC Sessions Working Effectively Together with Global Marketing and Regional Sales Leaders

Working Effectively with Global Marketing and Regional Sales Leaders

Wednesday 16 October 2019 | 09:10 - 09:55

Speaker(s):  Mavis Liew

Focus: Optimize

Priorities: Marketing Strategy, Marketing Value

As both a marketing and regional leader, regional marketing leaders must align to the overall marketing goals and objectives while simultaneously supporting the regional revenue goals. To do this successfully a regional marketing leader must develop a strong and balanced working relationship between the CMO and the regional sales and business leader. Creating and executing plans that reconcile and deliver on both sets of goals is one of the primary challenges regional marketing leaders must meet. In this session we will outline a structured and repeatable approach to ensure that regional marketing leaders can use to build consensus, create plans, and measure results with both key stakeholders.

This presentation will provide the following benefits for Marketing:

● Learn how to define and prioritise both marketing and regional goals

● See a framework for aligning regional and marketing goals and creating regional marketing goals

● Learn to create a communications and reporting process to deliver unified reporting to global marketing and regional teams