Summit APAC Syndicate Sessions Track 1

Track One

<p>To remain competitive and drive growth, b-to-b demand marketers must continue to push the limits with demand marketing techniques and continue to evolve their strategies to align with shifting b-to-b buying behaviors. Having a digital approach to the partner&rsquo;s journey empowers partners to more effectively manage demand and b-to-b marketers need to balance that with traditional approaches that are still working. And for organisations that are adopting an account-based strategy alignment with sales is critical to driving maximum impact with their efforts. </p>