Summit APAC Syndicate Sessions Track 2

Track Two

<p>This track explores how marketers can achieve optimal influence on corporate initiatives as well as drive efficiency in execution. Regional b-to-b marketers must be able to derive value from corporate initiatives that are executed in the region. By influencing outcomes, they will be able to drive productivity, optimize deployment of global initiatives in the region and maximise how regional resources are utilised to support the achievement of regional objectives. </p>